Especially when shooting fast paced scenes, guiding the eye into the right area of the screen is quite important. If a shot is 15 frames long, and it's going to be shown on a 70 foot screen, the audience has to know where to look. They can't take the time to search for what's important. With planning it's possible to guide the viewers eye to control what they see and know what's important. Many people just shoot for the center to easily match up, but that can be less interesting to see. Here's a quick example from Aliens, to show what a Match Cut can look like;
Although the proceeding cut is just TV signal distortion, our eye looks at it immediately and in the next shot, we're drawn to the Marine's gun. Next, I'll show a sequence of shots as the ship lands on the planet's surface.
In these two shots our eye is drawn towards the top of the screen with the help of the HUD cross. Then we cut to the ship at the top of screen.
In the next shot, our eye is guided to the screen with the help of the angles of the Actor's faces and the fact that the screen is the brightest part of the shot. It's on the left of frame, and when we cut to the next shot, the important part of this set (where they'll land) is the bright area to the left of frame.
When we cut back inside the ship, Ripley is speaking on frame left and the Carter speaks at the end of the shot, so our eye is drawn towards screen right. We cut to the next shot that has the ship on frame right.
Throughout this sequence, the viewer knew where to look the entire time. Very well planned shooting, that doesn't distract the audience. However, if you want to increase the feeling of tension, or the character being lost, it may feel better to have the viewer search a bit in the frame.
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